The Smug Dog Club is the Pawthecary community for dogs who know they look good and the humans who put up with them. Paws are looked after, noses are looked after, and nobody is expected to be modest about it.
Dogs cannot fill in forms (we have checked), so that part is down to you.
SHOW US THE SMUGNESS
Each month we pick one dog to be our Smug Dog of the Month. You know the face. Chin up, eyes half closed, quietly convinced they run the house. Send us yours and your dog could be next.

HOW IT WORKS
1. Join the club. Pop in your email and your dog's name below.
2. Show us the smugness. Send us your dog's best smug face.
3. Get featured. We pick a Smug Dog of the Month and share them on our Instagram and TikTok.
WHAT YOU GET
A chance to be Smug Dog of the Month.
First to know when a new batch lands.
A birthday note for your dog.
Emails only when we have something worth saying, and you can unsubscribe whenever you like.
By joining you agree to receive Pawthecary emails. If you send us a photo, you are happy for us to share it on our website and social channels. We will only use your details for the club. See our privacy policy for more.